Can Google be wrong?
No, says Google.
I was reading this article today: How Google eats a business whole - “Google’s Featured Snippets are not only often wrong, they’re also damaging to small businesses that depend on search traffic.”
So many people still blindly trust Google for their information, and rarely go beyond the first page. How many people have been misled by a Featured Snippet? Or more importantly, how many people never clicked on a search result because they already got the answer at the top of the page, in an easy to read format?
The article discusses this a bit, but I think this is what an information monopoly is beginning to look like. With Google Home and Google Now, the answers are read without the context that visiting the website may provide. As there is more and more information synthesis, I fear the negative impacts it could have on public knowledge.
Continue reading →